Building Awareness and Authority in Cloud Computing at Devoteam G Cloud

Content for Paid Campaigns · Organic Growth · Social Media Content · Landing Page Optimization · Podcasting · Employer Branding

The Company

Name: Devoteam G Cloud

Products & Services: Google Cloud Platform, Google Workspace, Consulting Services

My Role: Head of Content

The challenge

After Devoteam G Cloud (formerly Fourcast) joined the Devoteam Group, we had to quickly put it on the map.

Our priority was to build awareness and credibility through content and SEO optimization, and to support the sales pipeline with lead magnets. A separate Employer Branding team was also put together, and the marketing team chimed in by brainstorming video scripts and working with an external agency to produce videos.

What I did

I designed a content strategy with special attention to awareness and consideration, where most of the decision-making groundwork happened. Content for paid campaigns (Display, Search, Social) was also under my scope,

Our team created, distributed, and contributed to the production of content pieces in different formats.

Educational blog posts and whitepapers

Comparison guides

Podcasts featuring clients and Google Cloud partners

webinars and virtual events

As well as short- and long-form videos for social media, and short employer branding films. The latter were mostly under the scope of the Employer Branding team with the help of an external production agency. Marketing contributed to scriptwriting and brainstorming.

We repackaged every piece to serve multiple content formats and channels.

SEO and organic search

Producing content for the awareness and consideration stages meant SEO played a big role in boosting our visibility. When the company joined the Devoteam group, we suddenly had access to new resources to fix some of our biggest challenges: site structure, page speed, mobile responsiveness, and more. With WordPress, HubSpot, and technical SEO experts at the Group level, we finally had the tools to tackle these head-on.

I was in the lead on backlinks, internal linking, landing page copy, A/B testing, meta tags, and FAQs. Using SemRush, we mapped out gaps in our content and created new pages to rank for priority topics.

Over time, the Devoteam G Cloud website saw its Domain Authority climb. This translated to real results:

🔹 Dozens of website pages now rank in Google’s top 6 for competitive Cloud keywords.
🔹 Organic traffic has grown to make up nearly 60% of the total.