Building Trust Through User-Generated Content At Elhoo

User-Generated Content Creation - Humanizing The Brand

The Company

Name: Elhoo

Products & Services: Invoicing SaaS for small businesses and freelancers.

My Role: Freelance User-Generated Content (UGC) Creator

The challenge

After noticing a lack of trust from prospect, Elhoo and I collaborated to bring some much-needed social proof and humanization to their brand.

What I did

In true User-Generated style, we collaborated (and still do) to create casual-, spontaneous-looking content about the platform. The goal was to create content that feels relatable, real, and ultimately trustworthy.

Several pieces of content that I created went viral.